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Cookie Policy.

Version 2026.10.22 · Last updated 22 October 2026

1. What Are Cookies?

Cookies are small text files placed on your device when you use our website. We use cookies and similar storage mechanisms to keep core features working, improve reliability, and understand aggregate usage of the public site, booking flow, client account area, and e-book checkout.

2. Our Cookie Categories

  • Strictly necessary: required for essential session, login, booking, and security functionality.
  • Limited analytics measurement: privacy-friendly measurement used to understand pageviews and key conversion events without sending names, emails, phone numbers, review text, or booking notes.

3. Cookie Notice

We show a local cookie notice for transparency. Dismissing that notice stores ab_cookie_notice for 6 months so we do not keep showing the same message on every visit.

The notice is informational only. It does not switch analytics on or off.

4. Cookie and Local Storage Items We Use

The table below lists cookies currently used by this site codebase. Some are only set in specific user flows (for example staff tools or account pages).

Cookie Name Purpose Typical Expiry Category
ab_cookie_noticeStores dismissal of the informational cookie notice.6 monthsNecessary
PHPSESSIDMaintains secure server session state.SessionNecessary
hashSession integrity/authentication validation.Up to 1 hourNecessary
loggedInTemporary login handoff during booking/account flow.5 minutesNecessary
fname, lname, phone, emailTemporary prefill for booking fields after login/register flow.5 minutesNecessary
promo-status, promo-discountBooking discount-code validation state.5 minutesNecessary
status, emailExistsShort-lived account/login/register status feedback.5 minutesNecessary
bookingStatus, dbUpdateSuccess, successOperational status feedback in staff management flows.1-5 minutesNecessary
from, until, nowTemporary promotion-window diagnostics.5 minutesNecessary
umami_logoutShort-lived handoff to complete an anonymous sign-out event after redirect.About 1 minuteLimited analytics measurement
ab_libraryKeeps an ebook buyer signed in to their book’s companion library on this device after they use the sign-in link we email them. Holds a random sign-in code only, and is sent only to the library’s pages.90 days, or until you sign outNecessary
ab-library:… (browser storage)Keeps what you type into a companion library form or calculator on your own device, so a refresh loses nothing. It is never sent to us. Client forms are kept only until you close the tab; your own business figures stay until you press Clear.Until the tab closes, or until you press ClearNecessary
tryon_deviceIdentifies a device for the optional Lash Try-On feature, so we can enforce fair-use limits on AI preview generations and prevent abuse. Stores a random identifier only, not any personal or photo data.Up to 12 monthsNecessary

5. Analytics

We use Umami Cloud for privacy-friendly analytics on non-staff website areas. It helps us measure pageviews and key business events such as booking progress, completed bookings, client account actions, and e-book checkout outcomes.

We do not intentionally send names, email addresses, phone numbers, review text, booking notes, or consent-form text in frontend analytics events.

6. Managing Cookies

You can reopen the site notice any time using Cookie Notice in the footer. You can also manage or delete cookies in your browser settings.

Blocking necessary cookies can break account login, booking, payment, and other core functionality.

7. Updates

We may update this Cookie Policy to reflect legal, technical, or operational changes. The version/date above will be updated when changes are made.